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Tuesday, January 13, 2009

How to Increase Google Page Rank | What is Link Juice?

Internet marketing can be a very effective way to make money online. The truth of the matter is that no matter how much marketing you do, if you don’t focus on SEO, you will be reliant on paid visitors from Google Adwords or another PPC advertiser as your primary source of traffic.

What could be better than paid traffic? I think we both know the answer to that one…

So what is a webmaster or blogger to do? Focus on your search engine optimization, increase your page rank and target your niche keywords!

At the end of the top if you don’t like spending hundreds and thousands of dollars annually on paid traffic and you’re not at the top of the SERP’s i.e. Search Engine Results Pages, you’re not going to be happy.

Internet marketing revolves around the numbers, variables that you want to consider include:

1.) Unique Visitors
2.) Organic Traffic
3.) Paid Traffic
4.) Conversion Rate

If you have a great conversion rate, maybe you don’t feel like natural traffic is worth the effort. Let’s say you spend $20 on a Google Adwords campaign and you make $25 in affiliate commissions from the resulting traffic… Obviously it’s turning a profit so you may as well keep doing it right?

Imagine if you added natural traffic into the mix as well, then you may be spending the same amount of money and making twice as much in commissions.

There are limitations to PPC campaigns; you need to bid on a particular keyword. It’s much better to diversify and obtain traffic from multiple sources, that way if one of your channels fizzles out you won’t have to fizzle out with it.

The two areas you will want to focus on are on-page search engine optimization and target keyword backlinks.

If you’re page is optimized better than your competitor’s for a targeted keyword and you have a higher quantity of authority niche related backlinks you will be able to beat them out on the SERP’s, it’s that easy…

Oh, yah, I just remembered it’s not that easy... That’s why you’re still here right?

What is Link Juice?

Link Juice is a term used to refer to the quality and strength of a given link. If the link has more pull, then it has more link juice…

Let’s discuss backlinks for a moment…
What are the two types of backlinks you can obtain?

1.) Two Way Backlinks

This is a link that connects from your site to another site. They link back to your site creating a two way link relationship. These can generally be obtained in link exchanges and through networking contacts. A word of advice… These are hardly worth anything as they are not given much weight in terms of Google authority. They’ve got weak link juice, got it??

2.) One Way Backlinks

This is a link that simply links from one website to another. Google considers this type of link to be a lot more important because of the law of self interest. Obviously the site linking to you considers you an appropriate reference and decided to give you credit out of the kindness of their heart.

Not really, but you get the point… Not all one way links are created equal. Some of them can be actually bad for you depending on their page rank and authority position. There are sites called link farms that you should stay away from at all costs, Google’s system is extremely advance and can recognize foul play.

Generally if you do participate in this type of behavior, Google will just ignore the links but in a worst case scenario you may actually take a hit in your rankings because of it.

All of this linking is valuable only if you know how to leverage the links themselves.

This is where the term Anchor Text comes into play. You will see major improvements in your SEO if your backlinks are contained in your target keywords.

The best type of one way link will be one from a reputable website i.e. government or otherwise discussing a topic that is in direct relation to your niche. The link will be contained in a paragraph using your target keyword. That would have some major link juice!

I hope you enjoyed this article about earning money online by harnessing the awesome power of link juice. More on search engine optimization strategies to come!

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